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2006 FOOTBALL
UNDERWRITERS
A huge thank
you to the generous local businesses that provided underwriting
support CMAP's 2006 Varsity High School Football Coverage.
Check out the spots that aired during the games for these
great contributors!
What
is an Underwriter?
Underwriting
is when a business or individual donates a product, service,
or funding to assist an access show in return for a non-commercial
acknowledgement.
According
to the Federal Communications Commission (FCC) Underwriting
Guidelines, an underwriting "spot" is (a) no longer
than 15 seconds; (b) includes no calls to action (i.e.. "Come
on down and BUY our products!); (c) includes no comparative
language (i.e. "We're better than that other pizza place!").
Underwriting
spots must be placed at the beginning or end of a show versus
in the middle to avoid giving the video a "commercial"
look.
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